The Noodle & Boo Extra Gentle Shampoo keeps your child's hair soft and clean. Noodle & Boo's Extra Gentle Shampoo is nutrient-rich milk protein that nourishes and conditions hair while provitamin B and vitamin E keep the hair healthy and shiny. It's Tear-free formula gently cleans and hydrates and features extra-gentle surfactants ( bubbling agents) that are mild enough for daily use. The Extra Gentle Shampoo can be used on newborns and babies with sensitive skin. Dermatologist and pediatrician tested; hypoallergenic. 8-ounce bottle. Arrives in signature pink/blue packaging.